TATA, a leading brand in the Indian automotive sector, never fails to surprise the consumers. Back in the year 2011, it launched a budget-friendly car TATA Pixel. Not too late, after revealing TATA Nano in the year 2009. Pixel, tagged at around two and a half lakh Indian rupees, was anticipated to be a successor to the Nano. Similar to the speculation, it turned out; Pixel was based on the same platform as Nano.
Though Nano was a failure for TATA, with much Audacity, in the wake of two years, Mr. Ratan TATA announced the TATA Pixel concept on March 1st, 2011. Thus, procuring considerable attention in the Geneva Motor Show. But this household hatchback never made it to the road and is still expected to be launched in some markets in the upcoming years.
Main Features: TATA Pixel VS Tata Nano
Both of these economical cars promise great features at minimal price and carry the brand image of TATA.
But still, there are some essential differences among the two of them, which can be seen in the table below:-
|Features||TATA Nano||TATA Pixel|
|Body Style||4-door hatchback||3-door hatchback|
|Engine Layout||Rear Placed Engine||Rear Placed Engine|
|Engine||624cc Petrol||1200cc Diesel|
|Transmission||4-speed manual/ 5-speed semi-automatic||CVT toroidal traction-drive|
|Wheelbase||2,230 mm (87.8 in)||2230 mm (87.8 in)|
|Kerb Weight||600-635 kg (1,323 -1400lb)||600-635 kg (1,323-1400 lb)|
|Drive||Rear Wheel Drive(RWD)||Rear Wheel Drive(RWD)|
Being the first of its kind and the most affordable hatchback. Nano gave its monetary value back to the consumers in the form of a good feature-packed car. It can deliver a mileage of 23.6 KMPL and produce a power of 37 BHP @ 5500 RPM. In the braking department, it is equipped with drum brakes in front and rear.
And beside this, below are some more technical specification of the Nano:
- The petrol engine comes with 2-Cylinder with a single fuel injector.
- Nano is rear-wheel driven and has a 4-speed manual transmission with an alternative for an automatic transmission.
- It can accelerate to 0-60km/h in less than 30 seconds & can reach a maximum speed of 105 Km/h.
- Apart from its small stature, it offers a good Trunk capacity of 150 L.
- With 12-inch wheels & 180mm (7.1 in) of ground clearance, it offers a smooth ride on rough roads.
- Priced only at a lakh rupees (in Indian market), and around 2000$ (in the US market).
Following its antecedent, the TATA Pixel had a more futuristic appeal. With a lot more advanced specifications. The claimed mileage of Pixel is around 20 KMPL, owing to its lightweight and efficient engine. With drum brakes employed in both rear and front wheels, it offers great braking performance. The optimized aerodynamic design, along with the features of TATA Connect, remote locking, folding rear seats, are like icing on the cake.
Although, apart from an impressive list of features and an economical price tag. The most noticeable feature of the Pixel are its scissor doors.
Other specifications of the Pixel include-
- A 3 cylinder turbocharged diesel with a single fuel injector.
- Rear-wheel drive and a T-CVT transmission.
- Acceleration of 0-60 Km/h in less than 8 secs & a max speed of 105 Km/h.
- Trunk capacity of 150 L.
- 15-inch wheels & 180mm (7.1 in) of ground clearance.
- The expected cost of 2-2.5 lakh rupees (in the Indian market) and around 3400$ (in the US market).
Like and Dislike of Tata Nano and Tata Pixel
Nano was designed keeping the Indian market in mind. With an affordable price tag, TATA’s goal with Nano was to fulfill the dreams of millions buying a car. Although, TATA managed to win people’s attention with Nano. It, however, failed to coincide with the common man’s mindset. Lacking on various fronts like-
Nano was nothing more than a bad dream for TATA that went unfulfilled.
With Pixel, TATA has still managed to create as much anticipation as before. But still, the future beholds the appreciation it will receive from the consumers. Apart from Nano with Pixel, TATA has worked on Aesthetics, Performance, Space, Safety of the Pixel. And at first glance, the Pixel could make heads turn around.
Other information about TATA Nano
Expectations and effects of TATA Nano
TATA intended to produce somewhere around 250,000 Nano per year in the initial phase. But away from expectations, TATA only sold around 100,000 units in that fiscal year. That was not even close to what TATA anticipated. Finally, after a decade, TATA ended the production of Nano in 2019.
Launched in March 2009. Nano might be antiquated, but some other variants of this car were launched in the years following its release.
Tata GenX Nano (2015-2018)
Tata GenX Nano was a 5-seater hatchback with a price tag of around rupees 2.47 – 3.43 lakh. With a mileage of 21.9 to 23.6 KMPL, TATA GenX Nano was offered in different variants. Out of these, three were manual, and two were automatic. The major competitors of Tata GenX Nano were Renault Kwid, Datsun Redi-GO, Maruti Suzuki Alto, Datsun GO, Maruti Suzuki Celerio, Maruti Suzuki S-Presso, and Hyundai Santro.
Alternative power plants
The first launched Nano was driven by a petrol engine. Though several other variants were proposed, none were put into production. The proposed variants were-
- Compressed-Air Engine:
It was supposed to travel around 200 kilometers (120mi) in just 3$ of electricity used to compress the air. The vice president of Tata engineering systems confirmed in late 2009 that managing that range was a serious problem.
- Electric vehicle:
TATA came out with a possibility of bringing Nano’s electric version, which was also showcased at the Geneva Motor Show, 2010. But no such car made it to the market.
- Tata Nano CNG emax (Bi-fuel):
The Nano CNG emax was launched back in October 2013. Capable of running on either gasoline or compressed natural gas, it could deliver the maximum power of 33 hp.
In this article, we have discussed the features and design differences between Pixel and Nano. Though for TATA, the high expectations with Nano turned into a fiasco. With the Pixel-based on the same platform, it intends to make up for the lost turkey. However, featuring some stunning elements and design aesthetics. The Pixel is still anticipated to come in a few markets, and only the future will tell its fate.
Read more: TATA Pixel -Full Information